AI visibility
What the findings of AI visibility mean and how to fix them. The topics follow the categories of the report.
AI crawler access
What AI crawlers may do
AI services fetch pages with their own crawlers, either to answer questions with sources or to train models. In robots.txt you decide separately for each purpose who may access your pages.
How bot protection locks out AI crawlers
Firewalls and CDNs often block AI crawlers by rule, even when robots.txt allows them. The crawler then gets an error or a challenge page instead of your content, and your site is missing from AI answers.
What snippet rules do
Snippet rules decide how much of your page search engines may show as a preview. Google applies the same rules to AI Overviews, so a single directive can take your page out of AI answers.
Readability and entity
Why text must be readable without JavaScript
Most AI crawlers read only the HTML your server delivers and do not run JavaScript. Whatever is built in the browser stays invisible to them, so they cannot quote it either.
What Organization data and sameAs do
Structured data of type Organization tells machines clearly who is behind a website. With sameAs you link it to your profiles, so AI models recognise your brand, website and listings elsewhere as one and the same.
How AI models recognise your brand
AI models have to recognise who is behind a website before they name you. What counts is the brand name in the title and main heading of the start page, and an about page with clear facts.
What freshness means for AI answers
Assistants with web search prefer current sources, especially for prices, offers and anything else that changes. A well-kept change date in the sitemap shows crawlers what is new.
What llms.txt is
llms.txt is a proposal for a short Markdown overview of your website, meant for language models. It is not a standard, and the large AI services have not said so far that they use the file.
Visibility in AI assistants
What mentions in AI answers mean
More and more people ask ChatGPT, Claude or Gemini which provider to choose. Whether the answers name your brand, and how far up, helps decide whether you make the shortlist.
What you can do about wrong AI answers
AI models sometimes give wrong prices, old addresses or offers that no longer exist, or speak badly of a brand. You can't change that inside the model, but you can in the sources it takes its information from.